Memphis Most voters know what they like. And that means good services keep them coming back. Gould’s Day Spa is a previous Memphis Most winner that once again has been chosen as  Best Day Spa. But what does a chief executive choose when faced with so many relaxing choices? “Let’s do the facial massage,” said Mayor Wharton.

So he (and an entourage that included owner David Gould, a photographer, a reporter and several others) squeezed into the small but elegant room where spa coordinator Kari Cook demonstrated how to soothe a furrowed brow.

“Wake me up when this is over,” instructed the mayor. And afterward, when he declared, “I’m calmer,” someone asked if this could be useful for the City Council. “Sedate them,” he said, somewhat inscrutably.

Memphians voted for Fringe Hair Co. in Germantown Village Mall as Best BeautyHair Salon, something that delighted, but didn’t entirely surprise, owner Carla Cutsinger. “We’re very passionate about hair, and it shows,” she says. “We're big on getting advanced education for stylists, and we like to make it a positive experience for our clients.” Others have noticed: Salon Today magazine named Fringe one of the nation’s top 200 hair salons.

Best Employer

Winner: Campbell Clinic

If you have to go to Campbell Clinic, you know your musculoskeletal system will get taken care of. And apparently if you work there, your whole self will get some pretty good treatment as well. And that’s the opinion of our readers who have awarded the clinic a Memphis Most award, now considered yet another benefit of working there.

Several locations; campbellclinic.com

Finalist:  FedEx

Several locations here and around the world; fedex.com

Finalist:  Harding Academy

1106 Colonial Road, 767-2093; hardingacademymemphis.org

Best Beauty Salon

Winner:  Fringe Hair Co.

Fringe Hair Co. at the Germantown Village Mall can turn that mullet into something more appropriate for the 21st century. “We do all kinds of hair cutting and lots of hair color,” says owner Carla Cutsinger. But that’s not all. There are 20 employees, and the ones who aren’t styling your coif can do nails and waxing. Sure, you’re already beautiful, but now get more so.

7700 Poplar Ave., 751-1108; fringehairco.com

Finalist:  Gould’s Day Spa

Several locations; gouldsalons.com

Finalist:  Capelli

4615 Poplar Ave., 767-5066; capelliinc.com

Best Day Spa

Winner:  Gould’s Day Spa

Once you’re in Gould’s Day Spa, you may have trouble leaving. They make it smell nice, they play relaxing music, they smile, they pamper, they center you. And they’ve been doing it well enough to have several Memphis Most awards over the years. Now, relax.

Several locations; gouldsalons.com

Finalist:  Natural Body Spa & Shoppe

7509 Poplar Ave., 737-5161; naturalbody.com

Finalist:  Serenity Day Spa

761 Walnut Knoll Lane, 751-4004; serenitydayspaofmemphis.com

Best Pharmacy

Winner: Walgreens

Walgreens has stuck it out in Memphis, thank you. So it deserves a Memphis Most nod for having dozens of stores all over the place. Probably not more stores than churches in town, but maybe more than barbecue joints. Good, because you may need those antacids.

walgreens.com

Finalist:  Kroger

kroger.com

Finalist:  Wiles-Smith Drug Store

1635 Union Ave., 278-6416

Best Car Repair Shop

Winner:  Cecil’s Automotive

Cecil’s Automotive is a family business that’s kept ’em rolling since 1979. Good service at a fair price is what they do, whether a simple oil change or a major overhaul. This being Memphis, they’ll even check that directional signal that you never use.

Several locations; cecilsautomotive.com

Finalist:  Christian Brothers Automotive

Several locations; cbac.com

Finalist:  Lexus of Memphis

2600 Ridgeway Road, (888) 211-2350; lexusofmemphis.com

Best Bank

Winner:  First Tennessee

First Tennessee is a multi-Memphis Most winner, an institution that has made its mark with a long history and commitment to community service, including contributions to ArtsMemphis, Adopt-a-School, United Way, Mid-South Minority Business Council’s Model Diversity Corporation Initiative.... Well, you get it  —  they’re involved.

firsttennessee.com

Finalist:  Regions Bank

regions.com

Finalist:  SunTrust

suntrust.com

Best Florist

Winner: Holliday Flowers

Holliday Flowers has been raking in the Memphis Most awards, which means they’re getting medals for the petals. For more than 30 years, Holliday has not only sold flowers but also whipped up the fanciest floral spreads for the snazziest occasions. Go ahead, stop and smell the roses.

Several locations, 753-2400; hollidayflowers.com

Finalist:  Pugh’s Flowers

Several locations, 363-6744; pughs.com

Finalist:  Rachel’s Flower Shop

2486 Poplar Ave., 324-2137

Best Real Estate Agency

Winner: Keller Williams Realty

J.D. Power and Associates’ 2010 Home Buyer/Seller Study gave a nod to Keller Williams Realty, the third largest real estate company in the country, for having the highest overall satisfaction ratings from home buyers among the largest full-service real estate firms for the third year in a row. And it ranked second among home sellers in the study for the second year in a row.

kw.com

Finalist:  Crye-Leike

crye-leike.com

Finalist:  Hobson & Co.

hobsonrealtors.com

Best Mobile Phone Service

Winner: AT&T

AT&T wins the Memphis Most award, but maybe it should be the iMost award since Apple’s iPhone is the big banana in AT&T’s wireless array. There are apps for the Memphis Zoo, ArtsMemphis and even a free one for The Commercial Appeal Garage Sales. Shameless self-promotion!

wireless.att.com

Finalist:  Verizon Wireless

verizonwireless.com

Finalist:  Cellular South

cellularsouth.com